Our Story

The back story is my parents moved from the Middle East to the United States. They both have been in the profession of hair for 30+ years now. I’ve been cutting for 3 years and I started my brand based off of my dads last name, Joseph. We take great pride in what we do and we make sure to give quality, consistent, and great product/services. Always evolving and elevating ourselves and standards.

We want to help give the best products for the modern hairstyles and to educate the male grooming industry